5 Easy Ways to Make Your Exhibiting Successful !
Today savvy companies are finding out unique, innovative yet effective ways to reach out their customers. It’s time to go DIRECT with your customers, eliminating the intermediaries as much possible. In order to keep your space good in the market pie, you have to be very careful and have to keep your ears to the ground all the time to hit the right note.
One very effective way for meeting your target audience is "Exhibiting". If you want to interact with your target audience without wasting your resources on irrelevant people, Exhibiting is the answer to it. Through exhibitions you not only meet your customers and prospects but you also get a 100% chance to do some hand on research on your competitors and other important stakeholders of your industry.
Excited about Exhibitions and the advantages associated? But hold on, achieving this all is not as EASY as it may sound. I am going to share some of the key factors that are helpful in making your exhibiting experience smooth and ultimately successful.
Planning and Organizing:
The key to success for ANY thing you do in life is to PLAN and organize yourself accordingly. Same goes for Exhibiting. Before you think of participating in next exhibition you have to ask following important questions to yourself and of course the relevant departments;
· What is your purpose of participating?
o Whether you want to launch a new product? Collection of the database? Products display? Or any other. Because the impact of your exhibition stand and its presence is highly dependent upon the purpose associated.
· How participation in exhibition does fit in to our corporate strategies and goals?
· Who is your target audience?
· How much budget do you have?
· Cost and Benefit analysis?
· Venue of exhibition and reputation of organizer
And at last but not the least an EFFECTIVE EXHIBITION CHECKLIST. No matter whatever you are planning to do ,whenever you have to be organized ,the number one thing to do is CHECKLIST PREPARATION with proper time-lines assigned to every task
And at last but not the least an EFFECTIVE EXHIBITION CHECKLIST. No matter whatever you are planning to do ,whenever you have to be organized ,the number one thing to do is CHECKLIST PREPARATION with proper time-lines assigned to every task
Exhibition Stand Design:
Once you have proper answer to the above mentioned questions, here comes the time when you have to work on your exhibition stand design and its ultimate impact. In order to achieve your all objectives associated with your participation it is very much mandatory to make sure that your exhibition-stand is 100% in accordance to your objectives. Another important aspect is to decide whether to build the stand in-house or outsource the service. If you don’t have the expertise, it is better to outsource your exhibition stand build. Don’t forget to do prior research on exhibition and stand builders in the industry. Your exhibition stand is just like a living brochure, a direct point of contact with your target audience and of course there is no chance of committing a single mistake. Please, contact Nexus54 Exhibition Division to provide you with FREE DESIGN for your next Exhibition
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| Exhibition Stand by Nexus54 for DryRocks |
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| Another Stand by Nexus54 |
Pre-event Marketing:
One of the fatal mistakes any exhibitioner can ever do is not to promote your participation before the event. So, this task should be in top of your checklist to market your event effectively. Following ways can be used to effectively promoting the event;
Press Release:
Compose a good press release and send it to regional media. This will create awareness in public regarding your participation. Make sure that your press release consists of all the relevant information like date, time, venue, features of the event and your stand number.
Direct Mail:
Instead of sending mails to everybody in your contact, send direct mail to your prestigious clients and invite them to attend your event. Don’t forget to mention every detail of your event in the mail.
Social Media:
Today almost every business on earth is using social media platform. Prior to your event keep updated your fans and followers regarding your participation. Coordinate with them at every step, facilitate them that how they can register themselves to the event and make their participation effective.
The Impact:
No matter, how you work hard and effective on your stand design and marketing of the event , if on the spot presentation isn’t effective 80% of your efforts would be in vain. Moreover, if the Human resource present on the stand isn’t working according to the objectives of the stand then things would go in the wrong direction. Therefore, make sure that you are having effective on the spot presentation with respect to the human resource on the stand, give aways, reading materials like brochures, booklets, etc for the visitors.
Another important on the spot activity is NETWORKING. Don’t forget to exchange business cards with the visitors and participants of the event. It will help you out in the long run.
Post-Event Activities:
Many exhibitioners think once you have successful impact, the job is done. But the reality is bit different. It is very important and productive as well, to conduct post-event activities to make your customer relationship strong and strengthen the overall objective of your participation. One effective thing to do after the event is to send a "thank you" email to all those who visited your stand.
In order to know how your efforts have impacted, you can also conduct a research by sending questionnaires to the visitors.
These are the few things by following in your own required way can make your Exhibition Participation a SUCCESS !!
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