Friday, 9 September 2011

Killer Apps for Your Next Exhibition / Trade Show

Now-a-days Technology and Business go side by side. One of the wonders of Technology today that is benefiting the business users tremendously is "Smart Phones".IDC expect total smartphone sales in 2011 to reach 472 million across the globe, rising to 982 million in 2015. Such an exponential growth is pretty obvious if we look into the benefits of these Smart Phones. The major reason behind the success of Smart Phones are the "Apps". Apps are mobile applications that can be downloaded and run on smartphones such as the iPhone, BlackBerry or Google Android. Some sources estimate there are over 300,000 apps available on the iTunes directory alone.


In today's blog, I am gonna share some of the Apps available for the Exhibitions/Trade shows.


Follow Me:
If you are heading to one of the various tradeshows around the globe, either as an exhibitor or visitor, you might want to check out this app. Designed specifically for the tradeshow industry, it features real-time show alerts and interactive floor maps. A user can schedule tradeshow information while travelling to the show or download it to the phone for later reference. Exhibitor information can also be downloaded to prevent a user from having to carry marketing materials and brochures around the show.


Showguide:
Lets users go paperless, allowing a conference or tradeshow organiser to increase its ‘green’ credentials. This app allows an organiser to upload venue maps, course work, session papers and exhibitor pamphlets, which can be downloaded.


Business Card Reader:
Allows users to take a photo of a new business card handed to you on the spot to store digitally. The text recognition software built into the app will import your contact’s details into your address book. A built-in browser allows users to import LinkedIn profile details as well.


Ustream Live Broadcaster:
This live interactive broadcasting platform can be used to run live demonstrations and press announcements via the app, which can then be watched by those onsite and offsite. It allows you to share the presentations on Twitter and Facebook social networks as well


iLead:
Claims to be the world’s first lead retrieval app. It enables exhibitors to collect tradeshow leads and includes features such as notes, surveys and qualifiers exhibitors.


Square:
For those that take payments at tradeshows, Square is a free payment system app that sends a geo-tagged receipt to the customer in real-time after the transaction is complete. It accepts all major credit cards on your iPhone, iPad or iPod touch with no contract, monthly fees or merchant account required. Once you sign up, the user receives a free Square credit card reader in the mail and it meets all industry-standard security practices to ensure safety for the user and customer.


Gorilla Expense:
Is a combination of the online Gorilla Expense system and a mobile application. When you pay for an expensable item while travelling, take a photo of the receipt, edit a few details about the expense and it will be added to your account for later when you are in the office or on a computer. The service can also be customised to automate the reporting process, restrict expenses that infringe the company’s policy and handle foreign currencies. It costs US$10-50 per person, depending on how many employees from the same company buy the software.


Expensify:
Is an Android app which allows users to import receipts directly from their credit card, converting it into a sendable PDF report. A business traveller can also log mileage, upload photos of receipts like Gorilla Expense and add cash expenses while on-the-go. It allows a user to link a card or bank account so they can track spending.


EventGenie:
Is a customised app for organisers, which provides a secure programme for messaging and a personalised agenda by highlighting certain sessions for delegates. From an organiser’s perspective, it also allows visitor behaviour analysis enabling them to maximise event revenue. The My Event tool allows delegates to record notes, voice memos, photos and videos as well as download exhibitor brochures and speaker slides. Tickets or passes for events can be issued electronically through this app which also offers delegates the option to scan in business cards. It also has multi-lingual support.

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